Determinants of Competitive Advantage and its Implications for MSME Business Performance

Anwar  Sulaiman

doi:10.7777/jiemar.v5i5.554

Anwar Sulaiman Fakultas Ekonomi dan Bisnis Universitas Pakuan Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

DOI: https://doi.org/10.7777/jiemar.v5i5.554

Keywords: Company Size, Financial Distress, Accounting Conservatism, Tax Avoidance.

Abstract

The purpose of this study was to analyze the effect of e-CRM, and customer involvement capability on
business performance with competitive advantage as an intervening variable. The method used is
quantitative method, with a total of 200 respondents. Data analysis using SEM Lisrel 8.80 Based on
the research results, the following research findings were obtained e-CRM has a positive and
significant effect on competitive advantage, customer involvement capability has a positive and
significant effect on competitive advantage, e-CRM has a positive and significant effect on business
performance, customer involvement capability has a positive and significant effect on business
performance competitive advantage has a positive and significant effect on business performance. eCRM, customer involvement capability and competitive advantage simultaneously have a positive and
significant effect on the business performance of MSMEs in Bogor Regency

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