ANALYSIS OF FACTORS AFFECTING CONSUMER SATISFACTION ON YAMAHA NMAX MOTORCYCLES (STUDENT CASE STUDY STIE-INDRAGIRI)
Abstrak
This research was conducted on Sekolah Tinggi Ilmu Ekonomi Indragiri Rengat especially students who use Yamaha NMAX motorcycles. The purpose of this study was to determine the factors that influence consumer satisfaction on NMAX motorcycles (student case study/I STIE – Indragiri Rengat). With the number of samples used as many as 145 respondents. Sampling method using the census method. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) The product partially has a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri). (2) Price partially has a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri). (3) Product and Price simultaneously have a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri).
Referensi
Aditi, B., Hafizah, H., & Hermansyur, H. (2021). The Role of E-Services, Quality System and Perceived Value on Customer Satisfaction: An Empirical Study on Indonesian SMEs. Journal of Industrial Engineering & Management Research, 2(3), 193 - 205. https://doi.org/10.7777/jiemar.v2i3.195
Basu, Swasta dan Irawan. (2008). Manajemen Pemasaran Modern. Liberty. Yogyakarta.
Laksana Fajar. (2010). Perilaku Konsumen, Pendekatan Praktis. Graha Ilmu. Yogyakarta.
Kartika, H., Kholil, M., & Setia Bakti, C. (2020). SERVICE QUALITY AND CUSTOMER SATISFACTION IN FURNITURE SECTOR INSTALLATION SERVICES. Journal of Industrial Engineering & Management Research, 1(2), 103-111. https://doi.org/10.7777/jiemar.v1i2.44
Kotler, Philip dan Kevin Lane Keller. (2013). Manajemen Pemasaran. Edisi 13 Jilid 1. Erlangga. Jakarta.
Abbas, F. (2015). Pengaruh Marketing Mix Terhadap Kepuasan Konsumen Pada Home Industry Moshimoshi Cake Samarinda. EJournal Administrasi Bisnis, 3(1), 246.
Arianto, M., & Mahmudah, N. (2016). Analisis Kepuasan Konsumen Di Jatiroso Catering Service. JBMP (Jurnal Bisnis, Manajemen Dan Perbankan), 1(2), 102. https://doi.org/10.21070/jbmp.v1i2.267
Kakambong, M., Kalangi, J. A. ., & Punuindoong, A. Y. (2020). Pengaruh Produk dan Harga Terhadap Kepuasan Konsumen di Kedai Kopi 14 kota manado. Productivity, 1(4). https://ejournal.unsrat.ac.id/index.php/productivity/article/view/30229
Nurmalia, R., Hidayat, Z., & Irwanto, J. (2018). Pengaruh Kualitas Produk, Pelayanan dan Harga Terhadap Kepuasan Konsumen (Studi Kasus Pada Usaha Kuliner Bakso H. Sabar Yosowilangun). Progress Conference, 1(1), 533–538. http://proceedings.stiewidyagamalumajang.ac.id/index.php/progress
Wardani, D. K., Paramita, P. D., & Minarsih, M. M. (2016). PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN YANG BERDAMPAK PADA REPURCHASE ITENTION (Studi Kasus Pada Pelanggan PT. Ntronik Lintas Nusantara Semarang). Journal of Management, 2(2), 1–12.
Yonata, H., Setiawan, P., Santamoko, R., Ilham, D., & Asdiany, D. (2020). Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Pelanggan pada PT. Satria Antaran Prima. Jurnal Ilmu Komputer Dan Bisnis, 11(2), 2502–2514. https://doi.org/10.47927/jikb.v11i2.260
Susanto, R., Novitasari, D., Yuwono, T., & Asbari, M. (2020). Analysis The Influence of Prices and Features of Honda Vario 125 CBS 2020 on Purchase Decisions for Candidate Consumers in The Tangerang City Region. Journal of Industrial Engineering & Management Research, 1(3), 184-199. https://doi.org/10.7777/jiemar.v1i3.78
Purwanto, A., Asbari, M., & Santoso, T. I. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq: Jurnal Manajemen Pendidikan Islam, 6(2), 382-399.
Depiana, E., & Hartelina, H. (2021). Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang. Aptisi Transactions on Management (ATM), 5(1), 11-19.
Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsi, D. (2020). Social and Management Research Quantitative Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 10(2), 518-532.
Hanafi, M. A. N., Kamase, J., Djamereng, A., & Serang, S. (2019). The Effect of Brand Awareness and Quality Perception of Customer Satisfaction through Purchasing Decisions Honda and Yamaha Motors (Case study of Maros Muslim University Students). Business and Economic Research, 9(4), 210-230.
Purwanto, A., Asbari, M., Santoso, T. I., & Haque, M. G. (2019). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 9(2), 355-372.
Hariharan, M. (2020). A Study on Customer Satisfaction on Yamaha FZ. International Journal of Progressive Research in Science and Engineering, 1(9), 28-30.
Purwanto, A., Asbari, M., Santoso, T. I., Sunarsi, D., & Ilham, D. (2021). Education Research Quantitative Analysis for Little Respondents. Jurnal Studi Guru Dan Pembelajaran, 4(2), 335-350.
Putro, C. H., & Nurmahdi, A. (2020). Analysis of Purchase Decision and its Impacts towards Honda Beat Motorcycle’s Customer Satisfaction Viewed through Product Quality and Price Perception Variables at Tangerang City Area. International Journal of Innovative Science and Research Technology
