Redefining Roles In Organizational Change: An Integrated Framework Based On The ENGAGE Star Change Model
Abstrak
Organizational transformation hinges on the effectiveness of roles executing both technical delivery and human adoption, yet current change methodologies lack a unified framework for role integration. This paper introduces the ENGAGE Star Pillars framework, a model designed to establish role governance by explicitly mapping key change functions to the six stages of the ENGAGE adoption cycle (Enlighten to Embed).
The framework addresses critical inconsistencies found in existing literature—which often marginalize the Change Agent (e.g., Prosci) or omit Project and Change Manager roles (e.g., Kotter)—by unifying four essential functions under distinct, measurable pillars: Project Management (CCC framework), Sponsorship (CHAMPION), Change Management (EEE framework), and the Change Agent (BEACON). This architecture rests on the foundation of Leadership and Strategy and culminates in measurable Change Success.
This study aims to clarify the specific actions and capabilities required of core roles across the entire adoption lifecycle, based on the ENGAGE Star Change Model. The ENGAGE Star Pillars framework serves as a practical, integrated governance model that eliminates accountability ambiguity, significantly accelerates adoption by coordinating the technical and people-centric efforts, and ultimately ensures the realization of strategic outcomes.
Referensi
Association of Change Management Professionals (2025) Standard for Change Management 2nd Edition
Axelos (2013) Portfolio, Programme and Project Offices defines P3O
Baweshkha, M. A. (2024). Integrating project management office and organisational change management processes for better implementation and adoption of e-health strategy in Saudi Arabia (Doctoral dissertation, RMIT University).
Bossidy, L., & Charan, R. (2002). Execution: The discipline of getting things done. New York: Crown Business.
Bridges, W. (2004). Bridges transition model. Guiding People Through Change, https://www mindtools com/pages/article/bridges-transition-model htm.
Burnes, B. (2004) Managing Change: A Strategic Approach to Organisational Dynamics, 4th edn (Harlow: Prentice Hall).
Change Management Institute (2013), The effective change manager- The Change Management Body of Knowledge.
Creasey, Tim (2021) The Importance of Integrating Individual and Organizational Change https://www.prosci.com/blog/the-importance-of-integrating-individual-and-organizational-change
Creasey, Tim (2022) The Change Management Office (CMO), https://www.prosci.com/blog/change-management-office
Gonçalves, V., & Campos, C. (2018). The Human Change Management Body of Knowledge (HCMBOK®). Auerbach Publications.
Hiatt, Jeffrey M (2006) ADKAR: A model for change in business, government and our community
Hrebiniak, L. G. (2013). Making strategy work: Leading effective execution and change (2nd ed.). FT Press.
Karkukly, W., PMP, A., & Lecoeuvre, C. P. L. (2014). the Integration of Change Management and Project Management-The Role of the PMO. PM World Journal, 3(12).
Kempton, Lisa (2020) Core Roles in Change Management, Prosci, https://www.prosci.com/blog/core-roles-in-change-management
Kotter, John P (2014), Accelerate : building strategic agility for a faster-moving world
Lewin, K. (ed.), 1951. Field Theory in Social Science: selected theoretical papers. New York: Harper & Row
Moran, J. W. and Brightman, B. K. (2001) ‘Leading organizational change’, Career Development International,
Noble, C. H. (1999). The eclectic roots of strategy implementation research. Journal of Business Research.
Project Management Institute (2021), A Guide to the Project Management Body of Knowledge (PMBOK Guide) -- Seventh Edition and The Standard for Project Management
Project Management Institute (2013) Managing Change in Organization: A Practice Guide
Project Management Institute (2025) Project Management Offices: A Practices Guide
Prosci (2020), Best Practices in Change Management 11th Edition
Prosci (2022), Definition of Change Management, https://www.prosci.com/blog/definition-of-change-management
Prosci (2024) Change Management Process, https://www.prosci.com/blog/change-management-process
Prosci (2024) Understanding Organizational Change Management Strategies https://www.prosci.com/blog/what-we-mean-by-organizational-change-management
Smith, Richard; King, David; Sidhu, Ranjit; Skelsey, Dan (2014) The Effective Change Manager’s Handbook - Essential guidance to the change management body of knowledge, The APM Group Limited
Thompson Jr, Arthur A; Peteraf, M.A; Gamble, John E; Strickland, A. J. (2022) Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts and Cases, McGraw Hill LLC
Tourista, M., Nugraha, A. M., & Erfiyana, E. (2025). The Role of Project Management Offices in Managing Organizational Change for Strategy Execution Effectiveness. International Journal of Social and Management Studies, 6(5), 114–125, https://ijosmas.org/index.php/ijosmas/article/view/548
Tourista, M., Sutanto, E., & Azwir, A. (2025). The Science And Practice Of Change: Engage Star Model For Measurable Organizational Change. UJoST- Universal Journal of Science and Technology, 4(3), 55–63. https://ujost.org/index.php/journal/article/view/194
